AWENE
A bilingual platform connecting publishing, registrations and email.
View AWENE →Website development · n8n automation · Conversion tracking
Websites with presence. Systems with purpose.
OJC Labs designs websites, builds n8n automations and connects your conversion tracking, CRM and publishing tools. We bring the customer experience and the work behind it into the same project, so your team can publish, follow up and make decisions with more clarity.
Based in Tunisia. Working with businesses across MENA and Europe.
Tell us what you want to build or improve. We’ll help define the next step.
Selected clients
Different businesses. Work built around each one.
SOJEFI
ComfortZone
Familiar tools. Carefully connected.
Shopify & WooCommerce
Product catalogues and online stores
Checkout and order integrations
Next.js & headless CMS
Custom websites and reusable page templates
Multilingual content and technical SEO
WordPress
Content editing and publishing
Migrations and headless integrations
HubSpot & CRM tools
Contact records and lead assignment
Email journeys and sales follow-up
GA4 & Search Console
Website activity and search visibility
Event checks and performance reporting
n8n & APIs
Workflows between your applications
Data updates, reporting and task routing
We choose the setup around your requirements, your team and what you already use.
Built for client projects
Here’s what the work looks like.
PMJ
Six tools for the calculations and administration behind industrial sales.
View PMJ →MIC
A Next.js website connected to WordPress and multilingual publishing.
View MIC →
Web & CMS
Make a strong impression. Make the next step easy.
Clear service pages, considered navigation and an editing experience your team can use. We connect how the website looks with what it needs to do.
What we do
Build the website. Connect what comes next.
Start with the service you need today. We design the connections around it so the work fits the rest of your business.
Web & e-commerce
Websites & e-commerce
Websites that explain your offer. Stores that make choosing and buying straightforward. We develop the pages, configure your CMS and plan the technical SEO, language versions and integrations around the people using them.
Explore website developmentBuilding an online store?Automation & CRM
n8n automation & CRM integration
Turn a form submission into an assigned CRM record, prepare a scheduled report or connect an order update to the next task. We build the workflows, define the rules and document how your team can manage them.
Explore workflow automationConnect your CRM and emailTracking & analytics
Conversion tracking & analytics
Understand what people do after they arrive. We configure GA4, Google Tag Manager and Meta Conversions API around defined enquiries, purchases and other useful actions, then test the setup and explain how to interpret the data.
Explore conversion trackingUse the insights to improve conversionContent & publishing
Content workflows & publishing
Give content a clear route from brief to publication. We connect planning, review, CMS publishing and distribution, automating repeatable steps while your team controls the sources, voice and final approval.
Explore publishing automationOrganise the editorial processAI consulting
AI automation consulting
Find a useful role for AI in your operation. We assess the workflow, test the relevant data and integrations, and help you decide what to implement, what to review and what needs a different approach.
Explore AI automation consultingHow it connects
A form submission is the start of the work.
For a lead-generation project, we can connect the steps between an enquiry and the person who follows it up. Here is one example of the workflow we can build.
Step 01
Capture the enquiry
A visitor submits a form with the details your team needs.
Step 02
Create the record
The contact enters the CRM with the relevant context and an assigned owner.
Step 03
Prepare the follow-up
The agreed confirmation, notification or task starts the next step.
Step 04
Review the outcome
Available source and CRM data help you evaluate enquiry quality and follow-up.
We define the fields, triggers and responsibilities around your process. Explore CRM integration
Automation & data
Let the next step take care of itself.
A new enquiry creates a CRM record. An approved order triggers an update. We automate the handoffs you define, with a clear route for exceptions.
Working with OJC
Clear scope. Thoughtful build. Practical handover.
We agree what needs to work, how we will test it and who will use it. You can review the work as it develops, with responsibilities and next steps kept clear.
Step 01
Define the job
We review your goal, current tools and constraints. Together, we agree the deliverables, dependencies, budget and timeline.
Step 02
Build and review
We implement the agreed work and share it at useful review points. Testing covers the main journeys and relevant exceptions.
Step 03
Launch and hand over
We prepare the release, verify the agreed setup and provide operating guidance. Launch support and ongoing maintenance follow the scope defined with you.
The OJC approach
Good design. Sound engineering. Useful detail.
Principle
Design for the people using it.
The public experience and the team's daily tasks deserve the same attention. We consider navigation, editing and follow-up as part of the work.
Principle
Make the connections deliberate.
We define how information moves between tools, which system owns it and when a person needs to step in.
Principle
Measure the right action.
A click, an enquiry and a sale mean different things. We agree the definitions before using the data to judge performance.
Principle
Plan for the day after launch.
Documentation, access and maintenance responsibilities are part of the project conversation from the start.
Conversion tracking
Give your next decision better evidence.
We define and test the actions you measure, then help your team understand what the reports show and where the data has limits.
Technology
The tools behind the work.
Our stack spans website development, automation, data and measurement. Your project uses the combination that fits its requirements and maintenance needs.
Next.jsAstroTypeScriptTailwind CSSWordPress HeadlessStrapiSupabaseDockern8nVertex AIGPTClaude APIMeta AdsGoogle AdsGA4GTMShopifyWooCommerceTelegramWhatsApp Business
From the studio
Understand the choices behind the build.
Practical articles on websites, automation and measurement, with the details that help you make an informed project decision.
GROWTH ENGINEERING
Where to focus: visibility or conversion?
A framework for deciding which part of the customer journey deserves attention next.
Where to focus: visibility or conversion? →CONVERSION TRACKING
Reviewing your GA4 conversion tracking
How to examine event definitions, configuration and the checks behind useful measurement.
Reviewing your GA4 conversion tracking →WEB & SEO
Choosing between headless and traditional WordPress
Consider performance, editorial needs and maintenance when choosing a website architecture.
Choosing between headless and traditional WordPress →Selected work
See what we built. Understand why.
Different businesses need different systems. These projects show how the website, the customer journey and the work behind it can connect.
PMJ: Acquisition connected to industrial operations
A Tunisian steel business with detailed product, quotation and production requirements.
A website and social presence, Meta Ads campaigns, and six tools covering costing, production planning, orders, quotations, technical calculations and cheque preparation.
Six tools built around PMJ's operational requirements.
Read the PMJ case study →SOJEFI: Digital presence and operational support
A steel distribution business combining visibility needs with recurring commercial and administrative work.
A company website, social media and Facebook Ads support, alongside coded workflows for selected internal tasks.
Website, acquisition and internal workflow support.
MIC: A website built around multilingual publishing
A consulting firm presenting its expertise through a multilingual website.
A Next.js frontend connected to a headless WordPress CMS, with language routing, structured content and technical SEO foundations.
Website experience and editorial tools connected through a headless architecture.
Read the MIC case study →
AWENE: Publishing, registration and follow-up in one platform
A coaching platform supporting French- and English-speaking audiences, with content, events and programmes to manage.
A bilingual Next.js and WordPress platform, custom event and programme management, registration forms and Brevo email workflows.
Two languages, with publishing and participant communications connected.
Read the AWENE case study →What can we hire OJC Labs for?
Website and e-commerce development, n8n automation, CRM integration, conversion tracking, content workflows and AI automation consulting. We can scope a focused implementation or connect several services around one business objective.
Can we start with one focused project?
Yes. A website improvement, a workflow or a tracking setup can be a useful first engagement. We define what it should achieve and how it fits the systems already in place.
Can you work with our existing tools and team?
Yes. We assess the setup you already use and coordinate with your internal team or agency. The scope identifies the integrations, access and responsibilities needed for delivery.
How do you price and schedule a project?
We define the deliverables, content requirements, integrations and review stages before confirming the proposal. You receive a scope, price and timeline for your project, with recurring platform or hosting costs identified where relevant.
What happens after launch?
We provide the operating guidance and handover agreed for the project. Launch support, hosting and ongoing maintenance are defined in the proposal so you know who handles each part.
Where do you work, and in which languages?
OJC Labs is based in Tunisia and works with businesses across MENA and Europe. We communicate in English, French and Arabic and can scope multilingual websites and workflows around your audiences.
Tunisia · MENA · Europe
Built here. Ready for your markets.
Language, content structure and day-to-day operations shape the experience. We build around the markets you serve and the team keeping everything running.
Your next project
What would you like to make possible?
A new website, a connected sales process or a workflow that gives your team time back. Tell us where you want to go and what you already have. We’ll help turn the brief into a clear scope.
A short overview is enough to start the conversation.