OJCLabsWe design and build headless websites, n8n automation pipelines, and conversion tracking systems for operators across Tunisia, MENA, and Europe who need infrastructure that runs without constant developer support.
Build digital infrastructure. Not dependency. In plain terms: we build websites, automation pipelines, analytics systems, and content infrastructure engineered to run without constant developer support or manual maintenance.
Response time: 24–48 hours. Strategic architecture discussions only.
Read a case study →Trusted by operators and teams
Shopify & WooCommerce
E-commerce storefronts and product systems
Custom checkout logic and conversion flows
Next.js & Headless CMS
High-performance websites and routing systems
Multilingual architecture and SEO control
WordPress
Editorial systems and content management
Headless builds and publishing workflows
HubSpot & CRM stacks
Lead routing and lifecycle automation
CRM integration and attribution tracking
GA4 & Search Console
Event tracking and analytics setup
SEO monitoring and reporting systems
n8n & automation layers
Workflow automation and data enrichment
Content pipelines and operational systems
50+ production systems shipped across commerce, publishing, growth, and operations.
Measured results
Every number below comes from production digital systems built for real operators across e-commerce, SaaS, media, professional services, and logistics.
Systems
Build infrastructure-first digital systems. Remove manual bottlenecks. Make decisions using clean, reliable data.
Infrastructure
Slow websites and outdated CMS setups block content and hurt SEO. We build high-performance headless websites and digital infrastructure that improve page speed, search rankings, and publishing workflows.
Explore systemAutomation
Manual processes slow down operations and limit scale. We build AI automation systems and n8n workflows that automate business processes, reduce manual work, and improve operational efficiency.
Explore systemGrowth
Broken tracking makes it impossible to understand what drives revenue. We build conversion tracking systems and marketing attribution setups that connect first click, lead generation, and closed deals.
Explore systemContent
Content production is slow, inconsistent, and hard to scale. We build content automation systems that handle SEO, publishing, and multi-platform distribution without increasing team size.
Explore systemR&D
Most ideas never make it to production. We build and test working prototypes in 2–4 weeks to validate automation, infrastructure, and system feasibility before full deployment.
Explore systemArchitecture
Each layer compounds on the one before. Infrastructure makes automation reliable. Automation makes growth measurable. Growth systems make content performance compound.
Headless CMS, routing, performance, schema
AI agents, n8n pipelines, CRM routing, publishing
Attribution, ads, funnel engineering, reporting
Pipelines, repurposing, distribution, SEO
Process
We do not ship until the constraint is isolated, the architecture is defined, and the measurement system is in place.
Step 01
We map the system, not just the campaign, to identify structural friction before writing a line of code.
Step 02
We define routing, data models, automation logic, and measurement systems, then build in small deployable slices.
Step 03
Validate using events, not opinions. Instrument, launch, iterate on real signal.
Philosophy
Four operating principles that govern every engagement.
Principle
Design digital architecture that keeps shipping speed high as complexity grows.
Principle
Automate repetitive flows so operators spend time on high-impact decisions.
Principle
Connect tools with clear data flows, strong data contracts, and deterministic workflows.
Principle
Ship fast pages, clear measurement, and conversion-focused interaction models.
Technology
Every platform below is configured with routing logic, tracking integrity, and governance that holds under scale.
Case studies
Three problems. Three systems built to fix them. Real constraints, real architecture, real numbers.
PMJ is an industrial manufacturing and steel distribution company operating in Tunisia. At the time, the business had limited digital infrastructure, weak online visibility, and no structured system for handling content, leads, or day-to-day digital operations.
We built a standard website, developed the company’s social media presence, and ran Facebook Ads to support visibility and customer acquisition. Inside the business, we also created coded workflows to make internal operations easier to manage and less dependent on manual follow-up.
40%
Campaign conversion rate at peak performance. The business gained a stronger digital presence, faster internal handling, and a more structured foundation for growth.
SOJEFI operates in steel distribution and B2B sales, where visibility, speed, and consistent follow-up directly affect revenue. The company needed a clearer digital presence and better internal support for handling recurring operational tasks.
We built a standard website, supported social media activity, and ran Facebook Ads to improve reach and lead generation. We also introduced coded internal workflows to support company operations and reduce repetitive manual handling where possible.
5×
Higher lead handling capacity through better internal structure and digital support. Response flow improved, manual friction dropped, and the business could operate more consistently.
MIC is a consulting firm operating in multilingual and high-trust environments where clarity, credibility, and search visibility matter. The website needed stronger structure, better performance, and a setup that could support growth without turning every update into a technical problem.
We rebuilt the platform using a headless Next.js architecture with a decoupled CMS approach. Routing, multilingual structure, technical SEO foundations, and performance were redesigned from the ground up to create a faster, cleaner, more scalable publishing system.
1.8s
Load time after rebuild. SEO foundations became significantly stronger, multilingual publishing became more reliable, and the platform was ready to scale without the usual WordPress bottlenecks.
A perimenopause and menopause coaching platform for MENA and Europe. OJC Labs built the full bilingual digital infrastructure — headless Next.js, custom WordPress plugin, event lifecycle system, and Brevo-connected email automation.
2 languages. 1 codebase. 0 hardcoded domains.
Learn more →What does OJC Labs actually build?
We build digital systems, including headless infrastructure, AI automation pipelines, growth engineering frameworks, and content operating systems. Each system is designed to reduce manual work and compound over time.
Who is OJC Labs for?
OJC Labs is built for founders and operators at businesses with 3–50 employees who need scalable systems, not one-off campaigns. If your growth depends on one high-performing person, you have dependency, not infrastructure. We fix that.
How long does an engagement take?
Typically 4–10 weeks depending on the system. Infrastructure builds run 4–8 weeks. AI automation systems run 4–10 weeks. Growth and content systems run 6–12 weeks. We build in deployable slices so you see working output early.
What is a systems approach to marketing?
Marketing is now software-shaped. Attribution models, routing logic, content indexing, automation pipelines, and event architecture are structural components, not creative preferences. A systems approach means engineering these as infrastructure instead of assembling disconnected tactics.
How much does it cost?
We do not publish fixed prices because scope defines cost. Diagnostics and focused builds start in the low thousands. Full system builds typically range from five figures into the low six figures depending on scope and integration complexity. We define the full cost before writing a single line of code. No hourly billing, no surprise invoices.
Do you offer ongoing support after launch?
Every build ends with full documentation, a runbook, and a handoff session. The systems we build are designed to run independently after launch. We do not offer retainers. If you need ongoing hand-holding six months after launch, something was built wrong.
Next step
That usually means a headless website, an AI automation system, a conversion tracking system or a content automation system.
Response time: 24–48 hours. No sales process. Strategic architecture discussions only.
