Article
First Click vs Last Click Attribution Explained.
Last-click attribution gives 100% of the credit for a sale to the thing that happened five minutes before the conversion. That’s not measurement. That’s alibi construction. It’s the equivalent of walking into a courtroom, pointing at the closing lawyer, and saying “this person built the entire case” — while the detective, the witnesses, the six [...]
Analytics & Tracking · 8/21/2026
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How Growth Engineers Prioritize Visibility vs Conversion Goals.
How Growth Engineers Prioritize Visibility vs Conversion Goals The question assumes a competition that doesn’t actually exist in any growth operation that’s working correctly. Visibility and conversion aren’t two goals pulling the budget in opposite directions — they’re two phases of the same system, and a growth engineer who is prioritizing one against the other [...]
Growth Engineering · 8/16/2026
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AI Agents vs Automation Workflows: What Actually Works.
The question of AI agents vs automation workflows should be simple. It is not. Somewhere around 2024, every software vendor in the automation space quietly added the word “agentic” to their marketing copy. Zapier became agentic. Make became agentic. Tools that had been running deterministic if-this-then-that triggers for a decade were suddenly agents, making autonomous [...]
Automation Workflows · 8/13/2026
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