Websites, automation and marketing. Built for your business.

OJC Labs designs and builds websites, online stores, connected workflows and marketing systems. Each service combines clear deliverables with the integrations, measurement and handover your team needs.

For businesses in Tunisia, MENA and Europe, from a first launch to an established operation.

Start with one service or bring several together. We define the scope, the connections and the delivery stages around your priorities.

Discuss your project View all systems

Brutalist service landscape connecting infrastructure, automation, measurement and content systems.

Built to work together

Your website brings people in. Your tools take it from there.

A visitor submits a form. Their details reach your CRM, the right person is notified and the source of the enquiry is recorded. We design these connections alongside your website and marketing so the complete journey is considered.

Choose your service

What would you like to build?

Your objective

Launch or redesign your business website.

Explore Web and CMS →

Website development · CMS · Multilingual pages

Your objective

Connect your tools and automate recurring tasks.

Explore Automation and Data →

n8n · CRM integration · Webhooks

Your objective

Measure campaigns and track qualified enquiries.

Explore Ads and Tracking →

GA4 · GTM · Meta CAPI · Campaign tagging

Your objective

Plan, produce and distribute content consistently.

Explore Content strategy, production and distribution →

Editorial planning · SEO content · Distribution

Your objective

Decide where AI can help and how to implement it.

Explore AI Automation Consulting →

Workflow assessment · Integration design · Testing

Your objective

Define the scope of a new project with OJC Labs.

Explore Project scoping →

Your objectives · Your tools · Your priorities

Let’s define the project

Tell us what you want to achieve. We’ll help define the scope.

Discuss your project

Web development

Websites, online stores and technical SEO

We design and develop websites and e-commerce stores around your brand, your content and the actions you want visitors to take. Your team gets an editable site, tested user journeys and the technical foundations for search visibility.

Website design and development

Brand-led page design, responsive development, navigation and enquiry forms that give visitors a clear route from discovery to contact.

CMS setup and team handover

Content models, editable templates and publishing guidance so your team can manage everyday updates confidently.

Technical SEO

Crawl and indexing checks, canonical rules, sitemaps and internal linking to help search engines discover and interpret your pages.

Metadata and structured data

Page titles, descriptions and structured data that accurately describe your services, content and business.

E-commerce development

Product catalogues, store templates, checkout and payment integrations, with order journeys tested across desktop and mobile.

Explore technical systems

Business automation

Automation, CRM and messaging

We build n8n workflows and integrations that move information between your website, CRM, messaging and internal tools. Defined rules, review stages and error alerts make recurring work easier to manage.

n8n workflow automation

Connect recurring tasks through triggers, API calls and routing rules, with logs and recovery steps your team can follow.

CRM integration and lead follow-up

Send form submissions into your CRM, assign an owner and trigger the relevant follow-up using your qualification and routing rules.

AI content and data workflows

Integrate AI for drafting, classification or enrichment, with structured outputs and review before information is used or published.

Publishing integrations

Connect approved content to your CMS and distribution tools, including metadata, scheduling and publication records.

WhatsApp and messaging systems

Configure replies, conversation routing, CRM updates and handover to your team, according to platform permissions and your sales or support process.

Explore automation and integrations

Automation relay lab representing connected workflow systems.

Designed around your activity

A clear scope before the build begins.

We review your objectives, users and existing tools, then define the deliverables, integrations and project stages. You can see what the work includes and how it will be delivered.

Discuss your project →

Digital marketing

Acquisition, tracking and conversion

We connect paid campaigns, conversion tracking and website improvements to the outcomes your business needs. The work brings together campaign setup, measurement and practical changes to landing pages, offers and forms.

GA4Events configured and checked

CRMLead stages connected to reporting

TestsChanges assessed against conversion data

Meta Ads and Google Ads

Campaign structure, audience and keyword planning, creative testing and reporting around enquiries, purchases or other agreed objectives.

Conversion tracking and attribution

Configure GA4, GTM, pixels, Meta CAPI and campaign tags, with event testing, consent handling and deduplication where required.

Conversion optimisation

Improve the offer, calls to action, forms and landing-page journey, then assess the effect using relevant conversion data.

Dashboards and performance reviews

Bring campaign, website and CRM data into clear reports so your team can compare results and choose the next priorities.

Explore growth engineering

Content and SEO

Content Operating Systems

We build the editorial plan and publishing process behind a consistent content presence. Your team gets clear topics, production briefs, review stages and ways to adapt approved material for the channels it uses.

BriefsTopics, formats and publishing priorities

ReviewEditorial checks before publication

ReuseApproved content adapted for each channel

Content strategy and keyword research

Map audience questions, search intent and service priorities into topics, briefs and internal links with a clear purpose.

SEO content production

Develop useful content with a defined structure, relevant terminology, editorial review and page metadata aligned with its subject.

Content repurposing and distribution

Adapt approved articles, interviews or product material into email, social and other formats, with channel-specific review.

Newsletters and customer communication

Plan recurring content, subscriber segments and follow-up sequences that support an ongoing relationship with your audience.

Explore content operating systems

Central distribution press routing one controlled source into multiple system outputs.

Plan the connections

Start with one service. Connect what comes next.

A website can connect to your CRM, your campaigns and your publishing process. We plan the relevant integrations from the start and organise delivery around your priorities.

View all systems →

AI consulting

AI automation consulting

We help you decide what to automate, how AI fits the task and what implementation will require. The engagement produces workflow recommendations, integration requirements and focused testing where feasibility needs to be checked.

ScopeWorkflow and integration requirements

TestsFeasibility checked where needed

PlanPriorities for implementation