OJCLabsB2B steel distribution · Meta Ads · Demand generation · Industrial operations · Tunisia
PMJ sells galvanized steel products and shutter-door systems in Tunisia. This is a B2B market where deals are not completed because someone liked a post between lunch and another meeting. Buyers need product information, availability, quantities, pricing and a direct route to the business before a commercial discussion can move forward.
The problem
We built PMJ's website and social presence, ran Meta campaigns that generated measurable conversations, and converted its costing, production, order and quotation logic into six focused tools adapted to Tunisia.
Project facts
The growth layer
PMJ did not begin with a mature digital acquisition system. The work included establishing a clearer online presence, developing the company's social-media activity and using Meta Ads to reach potential customers in Tunisia. The website created a credible digital front door, while advertising created measurable awareness, product traffic and direct commercial conversations.
What we built
We built PMJ's website and social presence, ran Meta campaigns that generated measurable conversations, and converted its costing, production, order and quotation logic into six focused tools adapted to Tunisia.
The calculator converts supplier price per kilogram and material thickness into weight and cost per metre for Lame W, Lame 13 and glissière profiles.
The planner uses coil weight, width and thickness to estimate usable length and evaluate combinations of 4.4 m, 5 m and 6 m products.
The order tool captures customer details, product type, dimensions, quantities, TTC price, requested delivery time and signature.
The calculator determines the number of slats and total door weight from product type, thickness, width, height and flasque configuration.
The quotation tool builds shutter-door cost from guides, slats, joints, coils, springs, motors, tubes, controls, painting and installation.
The cheque tool prepares printable cheques and converts amounts into French words.
The Tunisia-specific challenge
PMJ did not need abstract digital transformation. It needed tools that understood galvanized-coil dimensions, Tunisian currency precision, tax treatment, client identifiers, French commercial documents and the product lengths used by the production team. If those inputs are wrong, the software produces the wrong operational answer.
The acquisition layer
PMJ operates in a B2B steel market where buyers need product details, availability, quantities and pricing before making a decision. A social-media impression could introduce the business, but PMJ also needed a credible digital destination and a direct route from product interest to a commercial conversation.
OJC Labs first strengthened PMJ's online foundation through its website and structured social presence. This gave prospective buyers somewhere to understand the company and its products before contacting the team. It is the same principle behind our web and CMS systems: traffic becomes more useful when it arrives somewhere designed to support the buying journey.
Meta Ads and demand generation
OJC Labs used Meta Ads across three practical stages:
Introduce PMJ and its steel products to relevant audiences in the Tunisian market.
Bring potential buyers closer to PMJ's products, specifications and digital presence.
Give interested prospects a direct way to ask about pricing, dimensions, quantities and availability.
The campaigns were designed as a focused acquisition layer, not as a permanent advertising dependency. Each objective had a specific role, and message conversations were treated as a stronger commercial signal than passive engagement.
This approach reflects how OJC Labs builds Ads and Tracking systems: connect campaign delivery to meaningful actions instead of presenting reach, likes and impressions as revenue.
Results
Campaign evidence
The numbers above are platform-attributed results, not CRM opportunities, invoices or closed-revenue data. This case study does not claim that every conversation became a customer.
That distinction matters. Platform attribution can show which campaigns influenced an action, but proving revenue requires consistent tracking between advertising, website activity, CRM records and the final commercial outcome. Read Why Your Conversion Tracking Is Broken for a deeper explanation of where attribution gaps usually appear.
From acquisition to follow-up
The PMJ campaign created a measurable route into the business. The operational tools then supported the calculations, quotations, customer requirements and production decisions that happen after an enquiry.
For businesses that need inbound enquiries to trigger confirmations, qualification, follow-up sequences or internal notifications, OJC Labs also builds Email and CRM systems. These systems can connect website forms and campaign leads to automated emails without leaving follow-up dependent on one employee remembering to send the next message.
For a practical explanation of how those connected workflows operate, read What Is an AI Automation System for Businesses?.
Closing
Externally, PMJ gained a stronger digital presence and measurable customer acquisition through social media and Meta Ads. Internally, it gained a practical operating layer between supplier data, production calculations, customer requirements and cheque preparation.
Send us a brief overview of what you're running and we'll come back with a specific read on where the inefficiency is.